Amazon Prime, the steaming service from Amazon recently entered the Indian market and is striving to add quality content for it since. They recently struck a deal with BBC Worldwide, that will allow them to license around 600 hours of library content from BBC. Majority of the deal covers factual and pre-school programming.
Myleeta Aga, the SVP and GM of India, BBC Worldwide, said in a statement that “In the last year or so, we have seen digital consumption in India increase exponentially,”
Some of the content include CBeebies shows vintage puppet animation, “Clangers,” animation series Dinopaws and Hey Duggee, which recently won the Pre-School Animation of the year at the 2017 BAFTA Children’s Awards. Other factual BBC programs include“Gandhi,” an in-depth look at Mahatma Gandhi, “The World’s Weirdest Weapons” and “The Genius of Inventions.”
Amazon Prime was launched in India, July last year and the video service started in December. Currently Amazon prime competes with Netflix and Hotstar in Indian market.