In the deciding fifth ODI match held in Vishakhapatnam, the Indian team demolished New Zealand batting to win the final match with a whooping 190 runs margin. However, this comprehensive win would not have been possible without the collective blessings of their mothers. The players proudly sported their mothers names on back.

This initiative – Nayi Soch – is part of a new campaign started by Star India in collaboration with the Board of Control for Cricket in India (BCCI) to highlight the importance of mothers in our lives. Ever since the ODI series started, the host broadcasters have been been advertising about giving respect to mothers as well. Therefore, today, the Indian cricketers have put their mother’s names on their shirts instead of the usual surnames (or, their fathers names).

The question of wearing mothers names on back was asked from the Indian cricket team captain. This is what he replied –

Commenting on the development, Chairman and CEO of Star India Uday Shankar said-

“This is the first time in the world that a team jersey is being used to power social change. Star Plus has taken an unprecedented leap in its Nayi Soch or new way of thinking. We compliment the BCCI and the Indian team for such a transformational collaboration. The Indian cricketers sporting their mothers’ names make for a powerful and emotive statement and we are thankful to BCCI and the Indian Cricket team for partnering with us on this idea. It will support the voice of the emerging Indian women and inspire millions to acknowledge and celebrate the identity and role of women in India”

BCCI chief Anurag Thakur also shared his views –

“Time and again women have proved their mettle and history has been the witness of their greatness. Once a woman becomes a mother, her entire life gets dedicated towards her children. She plays an equally or rather greater role in shaping the future of her children. With this initiative in collaboration with Star India – ‘Nayi Soch’, our endeavor is to honor each and every woman. The Indian team will be sporting their mother’s name on the jerseys for the fifth ODI against New Zealand with intent to thank all the mothers for their efforts and sacrifices”

Meanwhile, twitteratis also appreciated the noble gesture displayed by the Indian cricket team –